Welcome to Jasmains Paris, a Parisian-born brand founded in 2020. We are a high-end women's fashion label with a strong focus on sustainability and creativity. Every piece we create is crafted from recycled fabrics, embodying the principles of upcycling. Our name, Jasmains, is a unique blend of the founder Jasmine’s nickname and the word Mains (Hands in French), a symbol that appears on all our designs and represents the essence of our story.
Our Journey
Our brand was born during one of the most challenging periods of recent history : the COVID-19 pandemic. In July 2021, we launched our first capsule collection, marking the beginning of our journey. Each step has been an adventure fueled by creativity, resilience, and the desire to connect with individuals who seek authenticity and meaning in their fashion choices.
A Story of Healing and Transformation
The concept of Jasmains came to life on Valentine’s Day in February 2020. Jasmine, our founder, then only 22 years old, was emerging from a toxic relationship that left a deep mark on her. Fashion became her way of healing, allowing her to channel pain and frustration into creative strength. Through the creation of her first designs, including the signature hand symbol representing the self-support she offered herself, Jasmine found confidence and resilience. This powerful journey resonated with many, making our first design go viral across platforms like Twitter, Instagram, and TikTok. Jasmains quickly became a beacon of empowerment, self-love, and transformation.
Beyond Fashion
We don’t just create clothes; we offer a path to self-reinvention. Our brand message, deeply rooted in human connections, has touched a wide audience, fostering a strong and memorable identity.
Sustainability and Craftsmanship
Sustainability is one of our core values. We champion upcycling by giving new life to existing fabrics and materials, transforming them into contemporary, one-of-a-kind pieces. Just as every person is unique, so is every design we create—each piece carries its own story, shaped by the available materials.
We prioritize short supply chains and proudly manufacture in France to ensure environmentally conscious production while supporting local craftsmanship. For us, fashion is not just about aesthetics; it’s about respecting our planet and its resources.
Our Vision
At Jasmains, we aspire to become a global reference for accessible high-end fashion. By combining sustainability, innovation, creativity, and authenticity, we aim to create timeless pieces that capture the essence of human emotions. Our mission is to offer a fashion experience that speaks to a diverse clientele while staying true to our commitment to quality and environmental consciousness.
Thank you for being part of our story. Together, we continue to create, transform, and inspire.
